On the anniversary of the Rana Plaza factory (April 23th-39th), it is not a surprise that here at X NIHILO, we want to change the way fashion does business. Consumers around the world have been asking #whomademyclothes and it has been a powerful movement. People of all ages are not satisfied with simply buying whatever a brand puts out there. Consumers are getting more and more aware of where their products are coming from and want the industry to be more transparent.
From day one, X NIHILO has valued transparency, sharing our production location and the origin of materials. That is why we are starting our #whomademybag campaign. Our goal was to raise awareness within the industry and be a part of the change we want to see and be part of. We want our audience to use their voice and power to change the fashion industry with us!
From the founder
Being transparent and honest about what we do has always been part of my vision for X NIHILO as well as creating an honest range of quality leather bags for a generation with the desire to express individuality. Social responsibility is not a new topic in the industry however, I feel the problem is that consumers these days are more aware, but not more informed.
Having to assist customer emails and enquires personally; I have come across customers wanting to learn more about what we do and how we do it. It is surprising how many actually took the effort to find out this information, but it is reassuring that our efforts in this sector do not go unnoticed.
With the #whomademybag campaign, we wanted to be part of this movement and make this kind of information more accessible, interactive and informative. If you would like to know the people behind X NIHILO, simply take a photo with this file here or one can also be found from your delivery from your recent purchase from X NIHILO and we will respond to your post on our Instagram tagging you & #imadeyourbag.
We want to thank our audience for supporting us in this campaign and being a part of this important step. Through this campaign, we realized that we are on the right side of the fashion industry and will never stop pushing towards a more transparent way of doing business. Always remember to ask, who made my bag, we know we always will.
Heaps of love,
Jessica from the X team